Coke Studio Campaign (2021)
In 2021, Coke Studio Philippines became a daily 4 PM habit for Filipino teens during the pandemic, combining Coca-Cola, weekly prizes, and pinoy music into one experience: Drink-Enter-Soundtrip.
Under the theme “Itodo Mo, Beat Mo,” artists gave teens a daily outlet through performances and stories that felt personal and timely. To further bring the music to life, we created lyric videos for every song.
Role: Art Director