Playing the Games (2025)

How do you congratulate Olympians when you’re not a sponsor and Olympic rules ban names, logos, and images?

McDonald’s found a different way to play.

Roles: Ideator and Senior Art Director

“McDonald’s wins. Bold. Simple. Classy. A gold for minimalism.”

INQUIRER.NET

2025 Panata Awards

  • Silver, Best Showcase in Moment Marketing

2025 DMAP Boomerang Awards

  • Finalist, Creative Excellence

  • Finalist, Creative Excellence: Social

2025 Campaign Brief’s The Work

  • Featured, PR and Social Media

2025 MAD Stars Awards

  • Crystal Awardee, Design: Market Context

  • Finalist, Media: Use of Social in a Media Campaign

2025 Kidlat Awards

  • Bronze, Digital: Best Art Direction

  • Finalist, Digital: Craft and Best in Illustration

  • Finalist, Creativity in Social

AWARDS